Business type: Online-first accounting & bookkeeping firm for small businesses in Canada.
Core idea:
Sell recurring monthly accounting packages plus one-off services, delivered remotely via cloud tools and secure document exchange. Focus on being simple, responsive, and specialized in small businesses (micro, freelancers, SMEs).
Main revenue pillars:
Monthly recurring packages (bookkeeping + compliance).
One-time clean-up and setup projects.
Tax and payroll add-ons.
Advisory and consulting hours.
Primary segments:
Solo entrepreneurs and freelancers (consultants, designers, IT, coaches).
Micro and small incorporated businesses (1–20 employees).
E-commerce and online businesses.
Local service businesses (salons, clinics, trades, small agencies).
Newcomers and immigrant entrepreneurs opening a business in Canada.
Geography:
Canada-wide, fully remote.
Physical address in North York, ON builds credibility, but delivery is online.
WiseLedgerPro helps small businesses in Canada:
Stay compliant with CRA (tax, GST/HST, payroll).
Have clean, reliable books without hiring a full-time accountant.
Understand their numbers through clear, plain-English explanations.
Pay predictable monthly fees instead of ad-hoc chaos.
Get help fully online: digital onboarding, document upload, email/phone support.
Short version:
“Affordable, online accounting and bookkeeping for Canadian small businesses — fixed monthly fees, clear reports, and full CRA compliance.”
You can tweak the numbers, but this gives a realistic, business-model-friendly structure.
All packages are subscription-style, billed monthly, with a minimum commitment (e.g., 3 months).
Target: Freelancers, solo consultants, very small businesses with low transaction volume.
Includes:
Up to ~80 transactions per month.
Bookkeeping and bank/credit card reconciliations.
Basic monthly Profit & Loss and Balance Sheet.
Support for 1 business bank account.
Email support during business hours.
Year-end package of organized reports for external tax filing (if you don’t file with WiseLedgerPro).
Optional add-ons (extra fee):
T1 personal tax return with business income.
GST/HST registration & filing.
Simple payroll for 1–2 people.
Target: Growing incorporated businesses with more activity and bigger needs.
Includes:
Up to ~200 transactions per month.
Bookkeeping + full bank and credit card reconciliation.
Monthly management reports and basic cash flow overview.
GST/HST preparation and filing (quarterly or monthly, as required).
Payroll for up to ~5 employees.
Email support plus scheduled phone/online check-ins.
Optional add-ons:
T2 corporate tax return.
Annual tax planning session.
Extra payroll headcount beyond 5 employees.
Target: More established companies, higher volume, multiple systems or entities.
Includes:
Custom transaction volume and multiple bank/credit accounts.
Full monthly management reporting pack (P&L, Balance Sheet, cash flow, basic KPIs).
Advanced GST/HST and compliance guidance.
Payroll for larger teams (e.g., 6–20 employees).
Quarterly review calls with an accountant.
Priority email/phone support.
Optional add-ons:
Multi-entity consolidation.
Budgeting and forecasting.
Tailored management dashboards.
These are great to acquire new clients and upsell into monthly packages.
Historical Clean-Up / Catch-Up Bookkeeping
For clients with messy or incomplete books.
Pricing: from approx. CAD 600–2,500 depending on months/years and complexity.
Often quoted after a quick review of their data (X months × complexity factor).
New Business Setup
Chart of accounts setup, basic processes, linking bank feeds, simple training.
Pricing: from CAD 350–750 as a one-off project.
Can include first month of bookkeeping at a promo rate.
System Migration / Implementation
Migration into cloud accounting (e.g., from spreadsheets to software).
Pricing: custom, often CAD 800–2,000+ based on data volume.
Offer tax as add-ons or bundles with monthly packages.
T1 tax return with business income:
From CAD 250–450 per return, depending on complexity.
T2 corporate tax return:
From CAD 900–1,500+ per corporation.
GST/HST registration and first filing setup:
One-time setup from CAD 150–300.
Ongoing filings included in higher-tier packages, or CAD 100–200 per filing as standalone.
Payroll setup:
One-time from CAD 150–300.
Ongoing per-employee fee if not included in package (e.g., CAD 15–25 per employee / month).
Additional revenue from high-value, low-time services.
Advisory / consulting sessions: CAD 150–250 per hour.
Topics: cash flow, pricing, basic tax planning, systems, “financial health check” sessions.
Can be sold as small bundles (e.g., “3-hour advisory pack” at a slight discount).
Marketing channels:
Website wiseledgerpro.com with clear service pages and pricing section.
SEO for queries like “small business accountant Canada”, “online bookkeeping Canada”, “GST/HST filing help”.
Google Business Profile (local SEO: North York / Toronto).
Referrals from existing clients and partners (lawyers, immigration consultants, business coaches).
Content marketing: simple blog posts / guides for small business owners (e.g., “How to register for GST/HST”, “What is a Business Number in Canada”).
Sales process:
Visitor lands on site → sees clear value proposition + pricing tiers.
Fills out “Get a Quote” or “Book a Free Consultation” form.
15–30 minute discovery call.
Send tailored proposal: choose between 2–3 packages and optional add-ons.
Client signs engagement letter + pays first invoice or retainer.
Onboarding, setup, ongoing monthly service.
You can track:
Customer Acquisition Cost (CAC) – total marketing and sales cost per new client.
Average Monthly Revenue per Client (ARPC) – e.g., CAD 350–600.
Client Lifetime (in months) – aim for 24+ months.
Client Lifetime Value (LTV) – ARPC × lifetime.
Margin per package – after paying staff / contractors.
Basic goal:
Keep LTV > 3 × CAC, and healthy gross margin (e.g., 50–70% after paying bookkeepers/accountants).
Main cost categories:
Professional staff / subcontractors (bookkeepers, accountants, admin support).
Software subscriptions (accounting, payroll, document management, practice management).
Marketing and advertising (website, SEO, ads).
Professional insurance & licenses.
Office & admin costs (even if mostly remote: virtual office, phone, etc.).
The business model works best when processes are standardized and a lot of work is done remotely and repeatably, allowing you to support many clients on similar tech stacks.
Positioning:
“Your remote accounting team in Canada – fixed-fee, small-business focused, cloud-based.”
Upsell paths:
From Starter → Growth when transaction volume grows or GST/HST and payroll become relevant.
From Growth → Premium when they hire more staff, want deeper reporting and advisory.
From bookkeeping only → tax and advisory add-ons.
If you tell me what exact price points you’d like to have on the website (for example, Starter 295, Growth 495, Premium from 895), I can rewrite this into a ready-to-publish Pricing & Business Model section in a more “marketing” tone.